NewOrbit Blog

Our blog is your go-to source for industry trends, actionable advice, and in-depth perspectives on technology, innovation, and business growth. Whether you’re looking to solve specific challenges or stay informed about the latest advancements, we’ve got you covered. Dive in and explore ideas that inspire progress.

AI in Core Business: Where Real Competitive Advantage Is Built

by James Gregory | 13/01/2026

AI creates real competitive advantage when it’s embedded in core business decisions and workflows – not just support functions. Here’s why leaders must rethink where AI is applied to unlock meaningful value.

From AI Proof of Concept to Production: Choosing Platforms That Scale Without the Pain

by James Gregory | 15/12/2025

Building an AI proof of concept is easy. Scaling it into a reliable, production-ready product is not. This article explores how platform choices, data grounding, and operational foundations determine whether AI delivers lasting value.

AI ROI: Why It Feels Hard — and How to Finally Unlock It

by Nathan Ball | 09/12/2025

AI ROI often feels elusive — not because AI fails, but because organisations measure activity instead of outcomes. Learn how the AI Applicability Sweet Spot and a structured approach turn experimentation into measurable value.

Have Questions or Ready to Collaborate?

Our insights are just the beginning. Whether you have a specific challenge to discuss or want to explore how we can help your business grow, we’d love to hear from you.

Latest Articles

Discover the newest additions to our blog—fresh insights, real-world case studies, and practical strategies from our team and contributors. These articles build on the ideas introduced above, offering deeper dives into the topics that matter most. Whether it's emerging technologies, proven business practices, or thought-provoking commentary, you'll find content designed to inform, challenge, and inspire.

AI in Core Business: Where Real Competitive Advantage Is Built

by James Gregory | 13/01/2026

AI creates real competitive advantage when it’s embedded in core business decisions and workflows – not just support functions. Here’s why leaders must rethink where AI is applied to unlock meaningful value.

From AI Proof of Concept to Production: Choosing Platforms That Scale Without the Pain

by James Gregory | 15/12/2025

Building an AI proof of concept is easy. Scaling it into a reliable, production-ready product is not. This article explores how platform choices, data grounding, and operational foundations determine whether AI delivers lasting value.

AI ROI: Why It Feels Hard — and How to Finally Unlock It

by Nathan Ball | 09/12/2025

AI ROI often feels elusive — not because AI fails, but because organisations measure activity instead of outcomes. Learn how the AI Applicability Sweet Spot and a structured approach turn experimentation into measurable value.

When AI Joins the Migration Team

by Marcin Prystupa | 05/11/2025

Migrating legacy code isn’t easy – but what if AI could lend a hand? This is the story of how our team used ChatGPT, Cursor and Claude to accelerate an AngularJS-to-React migration, blending automation with human judgment to build better, faster, smarter.

AI Talent and Culture: Closing the Expertise Gap

by Nathan Ball | 30/10/2025

Building AI capability isn’t about hiring unicorns — it’s about empowering people. Discover how training, adaptable hiring, and purposeful partnerships can help close the AI expertise gap and create a culture where people and AI thrive together.

Unlocking Integration Testing With a Fake OIDC Identity Service

by Kelvin Stott, Jamie Round | 27/10/2025

Integration testing with tools like Playwright helps cut costs and reduce risk — but third-party authentication (e.g. Microsoft Entra) often makes it fragile. Using a Mock OIDC service can remove that barrier, making tests simpler, faster and more reliable.

Privacy & Cookies

Contact Us

NewOrbit Ltd.
Hampden House
Chalgrove
OX44 7RW


020 3757 9100

NewOrbit Logo

Copyright © NewOrbit Ltd.