Better search results with AI-based search

by Patrick McMichael | 26/04/2024

Better search results with AI-based search

Helping your users find the information they want on your website or in your system can be challenging with traditional search tools. New AI-based search tools, such as the Vector Search in Azure AI Search (formerly Azure Cognitive Search), can make this dramatically better. In this video, NewOrbit CTO Frans Lytzen talks with Patrick McMichael about how NewOrbit helped Fizz Benefits add AI to their search capability to drastically improve the user experience.

Key take-aways: Azure AI Search offers substantial benefits over "just text search" straight out of the box, such as weighting, synonyms, stemming and much more. When combined with "Vector" or "Semantic" Search it becomes astonishing; this allows the Search tool to understand the meaning in the text and thus find documents that match the user's intent rather than just find documents that match certain key words.

NewOrbit are implementing this for a wide range of customers, from understanding which retailer is more likely to have the kind of products you are looking for, to better matching candidates with jobs.

Have you use Vector Search or Embeddings? Do you have a use case you think might benefit? Leave a comment below or contact us.

If you are just getting started with AI, have a look at our quick guide on how to get started.

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Better search results with AI-based search